Fast Fashion

What Is Fast Fashion?

Clothing that is inexpensive and rapidly mass-produced and marketed is fast fashion. Think Forever 21, H&M, Old Navy, and Zara, to name a few. Zara isn’t exactly “inexpensive,” so people are often surprised to learn they are as “fast fashion” as the others. Because fast fashion is made so, well, fast, it is generally less sustainable and lower quality. This …